It's getting colder and colder these days as we move from late autumn to winter.
Before we knew it, November was here and there were only two months left of the year! It feels so quick!
Last November, I visited Oslo, Norway for a meeting at UBR's headquarters.
I remember that the temperature there was already around -5℃ in the mornings and evenings.
I was reminded once again how cold it really is in Northern Europe.
In the frigid Nordic climate, UBR has established itself as the most popular brand. 
In major stores in Oslo there is a section that strongly promotes UBR.
Because it's so cold, it seems like they're a necessity and are being sold in numbers that would be unthinkable in Japan at every store (lol)
One of the important things I was thinking about during that business trip was the model change of the "7030 Regulator Coat" that I will introduce today. 
The president of UBR, the designers, and the pattern makers all gathered together and exchanged opinions thoroughly, even on the smallest details.
I liked the previous models , but in Norway the selling point was the tailored fit that could be worn tightly with a suit. 
However, because it is a tight fit, it is not suitable for coordinating with a thick jacket.
Also, taking into account the current mood, I would like to add an element of an overcoat that can be worn more loosely!
However, the looseness is calculated based on the concept of CITY TAILORING in the home country.
Taking that into consideration, the new model was born. 
It has a beautiful form and a clean, minimalist feel that is typical of UBR!
We will explain the fine details to you.
The proprietary 4-way stretch material "REGULATOR" has a matte finish and stretches vertically and horizontally.
Furthermore, it has a water resistance of 20,000mm and a moisture permeability of 20,000g/24h, so it can withstand dust, rain, wind and anything else!
The insulation contains 60g of Primaloft, which has become synonymous with high-performance padding.
It may feel a little hot at this time of year, but it has excellent heat retention and can be used for the longest period from the Japanese winter through to early spring.
The biggest change in this model change is the silhouette. 
The width of the body is +8.5cm, and the width of the shoulders is +7cm! It is about 2 to 3 sizes larger, but the beautiful pattern makes it look not "sloppy and large" but rather a beautifully calculated silhouette.
Another thing is that the collar is made slightly smaller to fine-tune the balance of the neckline!
Special magnets have also been embedded into the collar, giving the collar a neater and more streamlined finish. 
It has a loose fit, so when you open the double zipper and wear it to create an A-line look, the silhouette is much improved. 
The cuffs, dots on the left shoulder, U logo on the chest, and the back of the collar are all made of black reflective material and reflect light. 
Quiet? I really like how it makes a statement without being too obvious.
Watertight side zip 
There are pockets on both sides of the inside, so you can go out empty-handed on your days off! 
It's a must-have for this winter, and I've already been trying it out in a variety of styles.
This is a versatile piece of clothing that can be worn with a wide range of pants, from slim to thick, and even denim. 
Of course, it also looks great with suits and smart jacket and pants!
Having written this much, this product did not come to SLOW TEMPO (lol)
We can't keep up with production, so we have to prioritize other customers...
It is available at leading select shops across the country, so please come and check it out in store!!
That's the punch line. Maybe they'll restock after December.
All in all, it's the best and happiest minimalist coat that embodies the brand's philosophy.
It's sure to be your best companion both on and off the job!
Thank you for your continued support of UBR this year.
Text by Onodera
UBR: 7030 Regulator Coat
*Last year's models are on sale now!